Let’s be real—marketing can feel overwhelming when you’re running a small business. Between running operations, managing clients, and trying to post something on social media, it’s easy to fall into the “I’ll figure it out later” trap.
At Fraser Business Marketing, we get it. You’re busy. That’s why we keep things simple and strategic. Whether you’re a med spa, a boutique fitness studio, or a local service provider, here are five marketing moves that actually work—and don’t require a marketing degree to pull off.
1. Show Up Where People Are Already Searching
Google Business Profile is your best friend.
Make sure it’s updated with photos, hours, services, and keywords (yep, SEO matters here too). When someone searches for what you do near them, this is what pops up. Don’t let that real estate go to waste.
2. Keep It Human on Social Media
People connect with people—not faceless brands.
Use your Instagram or Facebook to showcase you and the heart behind your business. Behind-the-scenes posts, customer shoutouts, and real talk about your services go further than generic graphics.
Pro tip: Don’t try to be on every platform. Pick one or two and show up consistently.
2. Keep It Human on Social Media
People connect with people—not faceless brands.
Use your Instagram or Facebook to showcase you and the heart behind your business. Behind-the-scenes posts, customer shoutouts, and real talk about your services go further than generic graphics.
Pro tip: Don’t try to be on every platform. Pick one or two and show up consistently.
3. Build an Email List Early
No, email is not dead. In fact, it’s one of the only things you own when it comes to digital marketing.
Use it to stay in touch with your audience, announce promos, or simply remind people that you’re still around. We help clients create templates that look professional, stay on-brand, and don’t end up in the spam folder.
4. Use Local Content to Your Advantage
Instead of trying to “go viral,” try to go local.
Post about community events, tag nearby businesses, partner with local vendors, and use location-specific hashtags. This builds brand recognition and creates referral opportunities that feel organic.
5. Don’t DIY Everything
Yes, Canva is great. But when it comes to your branding, website, or core marketing strategy—it pays to call in experts.
We specialize in helping small businesses look polished, feel confident, and grow with intention. From monthly content plans to brand design and SEO, we offer marketing support that actually fits your business (and your bandwidth).
Let’s Simplify Your Marketing
You don’t have to do it all alone. If you’re ready to market your business in a way that feels aligned, strategic, and doable—we’re your team.
